Process

Process

Here's how each card is actually made, and what it's made of.

01

The Conversation

Every card starts with a message. We talk through what you want — the card, the art, the details — before anything gets made.

02

Preparing the Image

Whether it's an existing card image or fully custom, the image gets adjusted for print — brightness, contrast, saturation, and sharpness — so what comes out of the printer matches what's on screen. Custom art gets built through ProxyLair's own rendering setup, then goes through the same adjustments.

03

Proof and Approval

You see a proof and approve it before anything prints. Nothing gets made until you've okayed it.

04

Printing

Everything's printed on an Epson ET-8550 with pigment inks. Standard cards print on Epson Premium Presentation Matte, which resists fading for decades. Foil cards print on holographic vinyl — waterproof and durable. Card backs print on anti-reflective semi-gloss photo stock, so they're sharp and don't glare.

05

Curing

Every print sits for a full 24 hours to dry and cure completely before it's assembled. Skipping this is where a lot of quality problems come from, so I don't.

06

Assembly

Backs are laminated and sealed. Foil fronts get mounted to a 199gsm black or white core so the card has real weight and stiffness, then the back goes on.

07

Cutting

Cards are trimmed, then each one is cut by hand with a die cutter. Then they're sleeved right away.

08

Approval and Shipping

You get photos or video of the finished cards to approve, then they're packaged and shipped, usually by UPS.